‘I make a slightly-more-than-cameo appearance in a British documentary’
Last week I attended an event called, I kid you not, The Ogilvy Ancients reunion. This was a nice luncheon held sort of in conjunction with the 70th anniversary of the ad agency I worked for longest and to whom I owe my funniest ad-biz stories. (See ‘Short Men and Flat-Chested Women’, ‘Around the World in 80 Shoots’, ‘My Head Feels Funny’, or practically anything in the tab labelled Adland Lore for hilarious examples.)
I’m thinking this reunion was called ‘Ogilvy Ancients’ because the organizers believe in truth in advertising. Though none of us in the room were on hand when the late great David Ogilvy founded the place in 1948, many of us in attendance could easily identify with the characters on Mad Men. Honestly, there were four people at this shindig who started at the agency in the fifties. (No, I was not one of them. Though I do admit to being alive in the fifties.)
D. O. Himself holding forth at my very first Agency Christmas Party — which was not in the fifties. OK, ok, it was in the seventies. (Same diff, you say)
I don’t think I was the only one at this ‘do’ who had worked in all three Ogilvy New York locations, but I’m thinking there weren’t many who could make that claim. I started out (see ‘Take a Letter, Miss Henry’ for deets) at the Original Ogilvy on Madison Avenue, next door to which was the infamous watering hole Rattazzi’s, which was the model for the bar on Mad Men. Everybody used to go to this bar after work — even the married guys who commuted to Connecticut or Westchester. (Actually, they were the ones you could count on to always be there.) Little weenies were served with big drinks, and Ideas were, quite literally, thought up and scribbled down on cocktail napkins.
But I digress. This Gathering of Ancients took place in Ogilvy’s current location, which is a converted chocolate factory on the Way West Side of Midtown. There wasn’t much there before — except for car dealerships, crumbling wharfs, and other disused factories — but now it’s the kind of nabe you’d want to live in if you were, say, a hipsterish 25. It’s cool and trendy and somewhat spotty — you can still nod ‘hello’ to confused-looking halfway-house residents on your walk from the subway — kind of like non-Colonial Williamsburg (the Williamsburg that’s in Brooklyn) used to be before it got full of strollers. Continue reading