Everybody’s got to start somewhere

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‘My humble Ad Biz beginnings in Kansas City’

Last night at dinner I sat next to the only other graduate of the University of Missouri School of Journalism in New York City. Or at least the only one I know about. (Hi, Kim!) Incidentally, that’s me at graduation from the U of Mo in the photo at the top of this post. I don’t know where Kim was. Actually, I didn’t know Kim at the time; it was a big school.

Kim and I traded a few stories about some of the professors there — Hi, Mr. Dobbins, if you’re still smoking your pipe and pontificating! — which reminded us of the old saying “Those that can, do; those who can’t, teach” and got me to thinking about my start in advertising way back when.

This is me at my Actual First Job, which was at my hometown newspaper, the Carlyle Union Banner. You can read about this in “Those Were Banner Days Indeed,” if so inclined

I touched on my first ad job last week when I wrote about the contortions some men go through to disguise their balding little noggins. (See “Hair Hacks of the Follicly-Challenged” for some crazy examples.) One of the guys I mentioned was a KC adman named Bud Bouton, who sported a style we Youngins at the agency dubbed “hair topiary.”

Bud was just one of many colorful characters I remember fondly from Barickman Advertising, where I snagged my first agency job. There was also Cleota Dack (who I called “Miss Tadack,” since I’d never heard the name “Cleota” before) and Doris with the bad wig and the art director who drove a Karmann Ghia and painted a picture of a window for my first (windowless) office. And, of course, Mr. Hoffman, my boss.

Mr. Hoffman was a Lou Grant type who kept a bottle of something brown in his desk drawer and who, when I told him I was accepting another, bigger, job in Kansas City, said not to waste my time but to go to New York. (He had been a New York City copywriter at one time.) Eventually, I took his advice. (See “Take a Letter, Miss Henry” for the story.)

Me looking all creative-directorish at the job Mr. Hoffman told me not to take

But back to my first ad job. There is something very heady about first jobs. The whole idea of putting in the work and getting paid for it. Hanging around with a bunch of equally fresh-at-their-jobs twenty-somethings is, of course, pretty heady stuff too.

Sadly, the only photographic evidence I have from my first job is this shot, taken after a promotion that scored me a real window

We Youngins hung out together. There was Larry, a Black guy who started in the mail room and graduated to copywriter. There was Tory, who lived with an ex-Radio City Rockette who could kick so high she could knock herself in the forehead. Tory’s dad worked for a paint company and named a shade after him: Tory Blue. Oh, and there was a rather scandalous girl, Dana, who wore a cape so she could bestow sexual favors in the car on the way to lunch.

Speaking of lunch, we Youngins ate together almost every day. At the health food place where the servers all lived in a yoga commune — and where Mike the Art Director liked to refer to the dessert as “monkey c*m” — or the Greek place where they served the fish with the head still on or at Arthur Bryant’s Barbecue, where the guy who made your sandwich left four fingerprints in the bread because he was missing one. A finger, that is.

We also goofed around and pulled pranks. (See “Pranks for the Memories” on the joys of prank-pulling.) At Barickman, we liked to tease this one girl whose name I cannot recall — perhaps because she didn’t use her own name, but referred to herself as “BK” (“Boss’s Kid”), which she was. She was also as annoying as you probably think she was.

Oh yes, we worked too. I started by writing “donuts” for Safeway radio commercials. “Donuts” are the “holes” in the middle of an otherwise canned spot where the copy says, “Chicken breasts 89 cents a pound” or some such. I worked on Philips Petroleum, writing ads for the stuff they put in natural gas to make it smell like “gas.” And I wrote for Fleischmann’s Yeast, which is the job that took me to New York for the very first — and fateful — time.

But enough. Going down Memory Lane can be a long winding road indeed. If you’re still out there, Larry and Tory and Mike and Dana, I hope you’re enjoying lunch. And Dana? I sure hope you wisened up and ditched the cape.

New York City. May 2022

 

 

Hair hacks of the follicly-challenged

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‘Male creativity reaches the top. Of their heads’

Last week I wondered about why men never ask for directions. (See “Okay. You know where the jail is, right?” for anecdotal proof.)

This week I’m wondering about the hair-raising (they wish) contortions men put themselves through when they become follicly-challenged. (Incidentally, I thought I made up this term. Nope. It’s in the Wiktionary, right here.)

As for what men cook up topside when their locks get, well, meager, I’ve got a lot of experience here. I come from a long line of follicly-challenged men. Both my Grampas, Henry and Peterson, were thin — one on top and one all over.

My thin-all-over grampa, demonstrating a hair hack — and sporting a pretty spiffy suit to go with it

And then there was my Dad.

Dad was the first man I knew with a comb-over. Both my Grampas were unabashedly baldish. Never tried to disguise it, as I recall. Perhaps they were too busy milking cows (Peterson) and making plum wine and playing poker (Henry) to care much about hair — theirs or anyone else’s.

But my Dad was a principal in an engineering firm — Henry, Meisenheimer & Gende, which exists to this very day — and he was what you might call the “rainmaker.” He travelled all over the State of Illinois securing contracts. So he dressed nattily (See “The Days of Double-Knit Dad” for deets on his sartorial splendor) and cared a lot about grooming.

My very well-groomed Dad in (probably) an HMG company portrait

Dad wore after-shave. And lots of it. If ever I get a whiff of Old Spice (which doesn’t happen very frequently these days) it takes me back like Proust’s madeleine. And he cared about his hair. When it started to thin, he carefully combed what was left across the offending bare spots and sprayed the heck out of it. (Though the stuff he used wasn’t “hair spray;” it was called “grooming spray or something equally non-girly.)

He performed this hair trick — not fooling anyone, mind you — until one day he was zipping around on the water-skiing boat on Lake Carlyle and the breeze flipped his comb-over up like the hatch on a Delorean. One of my brothers took his picture, showed him the result — and bye-bye comb-over.

Dad on the houseboat with his comb-over — and Mom. Since this was a slow-moving boat, there was no danger of his hair doing a Delorean

Delorean-like as my Dad’s comb-over was, it couldn’t compete with one grown and maintained by a former boss of mine in Kansas City, MO. This guy, Bud Bouton, had the most elaborate comb-over ever. (I’m breaking my rule here and using his name A) because it’s “Bud Bouton,” and B) because good ole Bud is surely gone from the Advertising Arena by now — and even if he’s still with us I doubt he’s doing much blog-reading.) Bud grew his hair from the nape of his neck, swooped it up and over the top of his head and arranged it so that it looked (sort of) like he had a full head of hair, part and all. It was like he was wearing a hoodie, but made of hair.

Ah. Those KC Ad Days. There was another person there named Cleota Dack (who has also no doubt gone to Ad Person Heaven by now). When I was introduced, I had never heard the name “Cleota” before, so I kept calling her “Miss Tadack,” as in “Cleo Tadack.” She didn’t become one of my Work Friends.

But back to men and hair. The Dude is also somewhat follicly-challenged, but he has never attempted a comb-over. And he’s certainly never attempted that dreaded male hair hack, the (ugh) ponytail. (I honestly don’t get the male ponytail, not on balding men anyway. Is the theory that a ponytail is so distracting that we won’t notice the baldness?) Anyway. Count me grateful that Dude Man has not attempted this.

He has, however, tried this distracting ploy: the unfortunate mustache. And he had hair at the time (!)

Maybe The Dude leaves his poor head alone because he’s not vain. (See “Clothes Don’t Make the Dude” for hilarious proof.) Or maybe it’s because he knows I like him the way he is — hair or no hair.

Actually, I wouldn’t mind if he would just go for it and shave off what vestigial hair remains. But, as one of my brothers put it the other day, “White men with shaved heads look like thumbs.”

And we wouldn’t want that, now would we?

Dude Man at a party — decidedly not looking like a thumb

Amagansett, New York. May 2022

Governor’s Pen Is Busy

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‘A funny story about…editing.’

Editing is kind of like housekeeping. When you’re doing a good job, nobody notices your work. But put that comma in the wrong place or flub up on “it’s vs. its,” and it’s like you left dirty dishes in the sink, the laundry unfolded or the bed unmade.

There were many comments on this recent Facebook post. Mine was: “No, it means you don’t know the difference between ‘your’ and ‘you’re'”

There was a book that came out a few years ago called Eats, Shoots & Leaves: Why, commas really do make a difference that showed how misplaced punctuation can not only feel untidy but can cause some pretty funny misunderstandings. To illustrate, just take the comma out of that title, (or the subtitle, for that matter) — completely different meaning.

Does this mean that “Live alligators stay on boardwalks”? (In which case that’s the last place I’d want to be) or that I should stay on boardwalks?

Another example from the book: a sign saying “Eat here and get gas” instead of “Eat here, and get gas” could make you drive right on by, even with an almost-empty tank. 

I was chatting just the other day with the Only Person I Have Met in New York Who Also Went to The University of Missouri Journalism School (hi Kim!). We were reminiscing about those Golden Olden Days and about how we both worked at the Columbia Missourian, which was an actual daily newspaper — not a campus paper — where J-School students were required to work in order to graduate. Kind of a cool trade: free labor for the paper in exchange for real-world work experience.

Rare photo of me while attending the U of Mo. That’s my BF Larry, he of “Larry and the Nose Holes” fame

We talked about our professors — Kim: “Mr. D was a terrible teacher.” Me: “U of Mo J-School advertising professors were the living definition of the adage ‘Those who can, do; those who can’t, teach.'” (nice comma workout, that.)

I don’t really have a quibble about this sign or its comma placement. I just get a kick out of it — and wonder what the heck the “etc” snakes are. Anaconda? Vipers? Spitting cobra?

But I completely forgot to tell Kim my editing story. Like I mentioned, we all had jobs on the good ole Columbia Missourian. For we students with hopes for an advertising career, this work was pretty grim. Because it was a newspaper, there wasn’t much chance to flex our creative muscles. Nope, we worked in Ad Sales, which was kind of the college equivalent of selling Girl Scout Cookies. I was terrible at this. “You wouldn’t want to buy any cookies today, would you?” didn’t translate very well to selling ads to shoe stores.

Me, in my dorm room, having a blast between bouts of (not) selling ads

But it sure looked like the kids who worked as editors had fun. There on the wall of the newsroom was a framed front page of a bygone issue. Featured there, above the fold, was a story about a flurry of legislative activity — Columbia was the state capital as well as the site of the university. The headline? Governor’s Pen Is Busy.

Only the editor left out the space between “pen” and ‘”is.”

Amagansett, New York. March 2022

 

 

Bed-Hopping, Seventies-Style

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‘It’s still pretty darned exhausting, if not exciting’

I woke up the other morning and, as I squinted blearily at an unfamiliar bedside view, thought to myself, “Where the heck am I?”

For a moment I was taken back to The Golden Olden Days when waking in an unfamiliar bed meant something, well, exciting had happened.

Strange beds but no strange bedfellows. A recent Air BnB nest

I remember, a few years ago when I was still doing some freelance ad writing, riding in a car with a group of much-younger female coworkers. Somehow we got on the topic of dating, and, let me tell you, these women were shocked — shocked! — when this other ad exec (also a female of about my vintage) and I started reminiscing.

We regaled these Twenty-Somethings with tales of office parties and hot tubs and Boone’s Farm and strip poker and one-night stands and The Munchies. We spoke of dating coworkers, dating clients, dating editors, dating art directors, even (heck yeah!) dating director directors. Sometimes (gasp) at the same time. 

Me, back when I was running around a lot

Of course, things were different then. Back when the earth’s crust was still cooling and I was in my Prime Dating Years, smoking couldn’t kill you, drinking couldn’t kill you, and certainly sex couldn’t kill you. Though you might end up with a little souvenir if you weren’t careful about the sex. Continue reading

Remembering Betty White

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‘She was a real softie in a couple of Q-Tips commercials’

Okay. So maybe her work as Sue Ann or Rose is more memorable, but I will always treasure the experience of working with Betty White.

Q-Tips — along with Shake ‘n Bake, another brand blast from the past — was one of my first writerly assignments when I came to Ogilvy in 1979. (Read all about how I got there in “Take A Letter, Miss Henry.”)

70s KC Me, dreaming of a job in the New York Ad Biz

In those days (and probably now, too) you couldn’t write a commercial for Q-Tips that mentioned cleaning your ears — even though that’s what most people did with Q-Tips — without including a rather harshly-worded warning:

An actual Q-Tips Box with the actual warning. Only it’s too small to read, so I’m putting it here, too:

So we did these rather namby-pamby spots with mothers and babies that talked vaguely about “softness” and included cloying scenes of an adoring mother tapping the Q-Tip on, say, a little girl’s nose. I was responsible for at least one of these, called “Still My Baby.” Forgive me; here it is:

Well. After my co-workers and I got through cracking ourselves up with parodies like “Not My Baby,” “No More Baby” and the lovely “It’s Not Really A Baby,” my partner and I decided to break out of the Baby Box and try something new. Continue reading

Stage Mother for a Day

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‘The Child was a Star. Just not a Child Star.’

I must miss the Ad World. Or maybe I just like writing about it.

Just last week I wrote about how the client hated a brilliant idea for a bra commercial so much that I was yanked off the Playtex account. Which wasn’t really so disappointing — except that I was put on the Kimberly-Clark account.

Kimberly-Clark (or KC, as we called it informally, if not fondly) is a paper products company based in Neenah, Wisconsin. I’ve written about KC before, most notably in “HooHah Time is Story Time,” but, trust me, when it comes to tales from the Paper Valley, I’ve got reams and reams of them.

Over my years at Ogilvy, I worked on Hershey and the British Tourist Authority, Q-Tips and Swanson, General Foods and American Express (See “Karl Malden’s Nose”), among others. I even “helped” on Shake ‘N Bake.

I don’t have many shoot photos, but this is one of my faves. I don’t remember what the shoot was for — except that it wasn’t for KC

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Whatever you do, don’t stare at the birthmark

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‘Our presentation to the CEO of Playtex’

It’s been awhile since I’ve written about my Golden Olden Days in Advertising. But this weekend, as I was devouring the Sunday Times, I happened upon one of those paid obits that you can only see in the printed edition of the paper. (Yet another reason — besides starting fires in winter — to subscribe to an actual newspaper.)

It caught my eye — a phrase, incidentally, used waaaay too much by consumers in focus groups, as in “I don’t know if I’d buy that. Maybe if the ad caught my eye. And I don’t think this one would.” Well, this particular obit caught my eye because the deceased fellow pictured had not only a birthmark on his forehead, but a name that is quite uncommon. (Of course you know me well enough by now to know that I will not mention that name, out of respect for the dead, if not my own reputation.)

What I do these days instead of creating ads. Though I did knit quite a bit while on commercial shoots

Aha! That birthmark, plus that uncommon moniker, unleashed a whole-package-of-madeleines-worth of memories. Mainly centered around my experiences working with the late, great Mark Shap. (Mark’s name I will mention because I plan to say absolutely nothing negative about him.) Oh — a quick note here: If you think you will be offended by a story involving a person’s birthmark, please stop now and read one of my other Ad Biz Tales instead. I have a whole slew of them listed in the sidebar. Continue reading

Pranks for the memories

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‘Stuff you miss when working from home’

So I read in the New York Times today that there are some twenty-and thirty-somethings out there who are resisting going back to the office. “Is this mandatory?” was one Young Whippersnapper’s querulous query.

Some are even quitting their jobs when told to pull up their socks (make that put on some socks) and report to work in person.

Just because you can work remotely doesn’t mean it’s easy to work remotely

Now, I have heard the arguments for working remotely: no commuting time (or expense), the opportunity to prepare a healthy lunch, fewer dry cleaning bills. (That last one is a no-brainer, especially if you’re talking about pants).

Not everyone in the universe likes Zoom. Though it seems everyone skips the pants

And I’ve also heard the other side. As a pro-office guy in the Times piece said, “As a manager, it’s really hard to get cohesion and collegiality without being together on a regular basis, and it’s difficult to mentor without being in the same place.”

Hmmm. “Cohesion?” “Collegiality?” Using “mentor” as a verb? Sorry, fella. I think I’d stay home too.

Continue reading

My Almost Arkansas Commute

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‘How I narrowly escaped working at WalMart’

It’s hot here. So hot my brain is mush and my funnybone has rickets. I’m so filled with Summertime Lassitude that I tried to republish a post from a couple of summers ago called “Who Wants To Go On A WalMart Run?”

It’s a zillion degrees out. So glad I just finished this sweater

This is the first time I’ve tried to do a sort of “rerun,” and, since it didn’t work and I hate to disappoint, I’m gonna compromise. Instead of dreaming up an entirely new story, I’ll tell you another one about WalMart.

Continue reading

“Never trust anyone over thirty.”

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‘Unless, perhaps, she is your own daughter’

I’ll always remember my very first Big-Time Ad Biz TV commercial. It was for Q-Tips, and was called “Still My Baby.” I didn’t even try to find it on YouTube, not just because this was ages ago, but because it was a pretty awful commercial.

It featured this mom who has a baby on a changing table and a jealous preschooler sulking alongside. To mollify the older child, she asks her to “help” by handing her a Q-tips Swab. Then Mom reassures the child (a girl, natch) by thanking her and saying, “Such a big girl. But you’re still my baby.

Here is The Child at sulky older sister age. She is not sulky, though, since she didn’t have a baby sibling to be jealous of

Continue reading