The time I lost my office and found myself on TV

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‘I make a slightly-more-than-cameo appearance in a British documentary’

Last week I attended an event called, I kid you not, The Ogilvy Ancients reunion. This was a nice luncheon held sort of in conjunction with the 70th anniversary of the ad agency I worked for longest and to whom I owe my funniest ad-biz stories. (See ‘Short Men and Flat-Chested Women’, ‘Around the World in 80 Shoots’, ‘My Head Feels Funny’, or practically anything in the tab labelled Adland Lore for hilarious examples.)

I’m thinking this reunion was called ‘Ogilvy Ancients’ because the organizers believe in truth in advertising. Though none of us in the room were on hand when the late great David Ogilvy founded the place in 1948, many of us in attendance could easily identify with the characters on Mad Men. Honestly, there were four people at this shindig who started at the agency in the fifties. (No, I was not one of them. Though I do admit to being alive in the fifties.)

D. O. Himself holding forth at my very first Agency Christmas Party — which was not in the fifties. OK, ok, it was in the seventies. (Same diff, you say)

I don’t think I was the only one at this ‘do’ who had worked in all three Ogilvy New York locations, but I’m thinking there weren’t many who could make that claim. I started out (see ‘Take a Letter, Miss Henry’ for deets) at the Original Ogilvy on Madison Avenue, next door to which was the infamous watering hole Rattazzi’s, which was the model for the bar on Mad Men. Everybody used to go to this bar after work — even the married guys who commuted to Connecticut or Westchester. (Actually, they were the ones you could count on to always be there.) Little weenies were served with big drinks, and Ideas were, quite literally, thought up and scribbled down on cocktail napkins.

But I digress. This Gathering of Ancients took place in Ogilvy’s current location, which is a converted chocolate factory on the Way West Side of Midtown. There wasn’t much there before — except for car dealerships, crumbling wharfs, and other disused factories — but now it’s the kind of nabe you’d want to live in if you were, say, a hipsterish 25. It’s cool and trendy and somewhat spotty — you can still nod ‘hello’ to confused-looking halfway-house residents on your walk from the subway — kind of like non-Colonial Williamsburg (the Williamsburg that’s in Brooklyn) used to be before it got full of strollers.

But this story is about the Ogilvy In The Middle, which was, for twenty years (from 1989 to 2009, as long as its lease lasted) at a brand-new-at-the-time place called Worldwide Plaza. WWP was nowhere near Madison Avenue, nor much of anything else at the time — well, except for adult movie theaters (the Adonis was right next door) and flophouses. Seriously. One day shortly after finding my office and moving into it, I glanced out my window and there was a guy right across from me — in the buff at his window, scratching and yawning and greeting the morn. Sort of porn meets SRO.

Worldwide Plaza, once it got finished. I think it looks like a giant pencil. But then again, I am a writer

Like I mentioned, Worldwide Plaza was brand-spankin’ new in 1989. In fact, Ogilvy signed on to be its first tenant — before the place was even built. For some reason, this British filmmaker thought it would be cool to make a documentary about how projects like WWP get made. It’s called ‘Skyscraper’, and consists of four hour-long segments that originally aired on British TV (Channel Four, to be exact).

The doc covers not only the hows and whys but also the egos and politics of the whole project. It’s pretty dramatic and interesting, even if you’re not all that into buildings. The tone is a tad sarcastic — sort of look-what-those-wacky-Yanks-get-up-to-over-there. Anyway, I make an appearance midway during the last segment. My ‘part’ was supposed to be very minor, just a quick scene of me moving into my new office. But then I couldn’t find the darn thing. And the rest is history. Well, maybe not ‘history’, but about 3 1/2 minutes of TV time. Which is the equivalent of like seven spots for Country Time.

I have cleverly cued the doc up to start on Moving-In Day (and my segment). But if you happen to have a giant tub of popcorn and a ton of time, feel free to watch more. Keep on till the end, or scroll back to the front, even. That way you won’t miss hunky guys in hard hats climbing on a roof, a burst water pipe that nixed a safety inspection, and footage from the last Ogilvy Christmas Party before the move. It’s strangely compelling — and so very ‘eighties’. (Those outfits! That hair! The title typeface!)

You’ll no doubt be glad to hear that Worldwide Plaza is still going strong, though both the Adonis and Ogilvy have moved on. And yes, I still have that jacket. A few years after its film debut I wore it to The Child’s nursery-school interview (see ‘The Bears Are Watching a Movie’) and recently loaned it to the now-functioning-adult Child herself, so it’s kind of come full-circle, wardrobe-wise.

The Jacket, almost as Ancient as me, but looking none the worse for wear

And so have I. Come full-circle, that is. Back to Ogilvy last week, and to the end of this story right now. Hello to any of my fellow Ogilvy Ancients out there. We simply must get together again, if only to find a new name for ourselves.

New York City. May 2018

27 thoughts on “The time I lost my office and found myself on TV

  1. Veronica Nash

    This was very nostalgic for me. Remember the day, forgot about all the red carpet, last site for working with my dear partner Mark Shap before we reunited at Lintas many years later. Thank you so much for keeping our memories for us. It is very funny and you are charming.
    And your hair is outstanding!

    • Aw, thank you dear Vee! You were (and still are) my Role Model in All Things. I hated it when you left Ogilvy, but it did give me a chance to work with Mark, if only for a little while (!) So glad you enjoyed this! xoxo

  2. Susan

    You’re a star! Very fun to see that slice of your past. Loved the piece and your jacket is classic -happy it lives on. Well done!

  3. Deborah

    I see that the building (the office component of the mixed use complex anyway) was designed by Skidmore Owings and Merril (SOM) where my architect husband worked in the late 70s so he didn’t have anything to do with it. Part of my job before I retired was to design wayfinding in buildings like that so you wouldn’t get lost. They used to say that bad architectural design made wayfinding necessary, it should be intuitive, but of course it isn’t. It was a cute documentary segment thanks for posting it. I don’t know if I have the stomach to watch the whole thing and remind myself of my life in the world of the built environment.

    • Thank you for chiming in! Without your comment, I would have no idea about ‘way finding’ — which is something I certainly could have used that day (!) No worries about watching the whole segment. I think I picked the cutest segment (hah hah hah!) xoxo

  4. My job at a graphic arts studio in Chicago had me talking to folks at Ogilvy (or I should say Ogilvy & Mather) often. I had a similar “lost” moment when our company moved to Chicago’s Leo Burnett building. But I was only in the accounting department, so no swanky office for me!

    • You are so right about the ‘Ogilvy & Mather’. It’s only in recent years that the Powers That Be have dropped the ‘& Mather’. (BTW, no one knows who the heck ‘Mather’ was! We even did funny skits on that topic.) No worries about keeping up with the Offices Joneses — no one at the new Ogilvy digs has an office, swanky or otherwise. It’s all open-plan seating!

      • peterhochstein

        A bit late on this, Alice, but I just stumbled across your post.

        “Mather” was the partner of a man named “Crowther” and the two of them started an advertising agency, in London, I think way back in the 19th Century. By mid-20th Century, David Ogilvy’s brother, Francis, was the Creative Director there. With the help of Francis, Mather & Crowther, along with another London agency called S.H. Benson, helped bankroll young David Ogilvy and send accounts his way when he opened his then-tiny agency in New York. The original name of the agency (and even later, when I first got there as a wide-eyed copy cub in 1963) was Ogilvy, Benson & Mather. (Referred to in intra-office memoranda at the time as “OBM.”

        Later, Mather & Crowther “merged” with OBM (is there, perhaps, a word for patricide that finishes with cannibalism?) and became simply “Ogilvy & Mather. If I remember correctly, S.H. Benson got devoured at the same time. Poor Crowther, like Benson, fell off the fast moving train of history.

        Somewhere in the 1990s, an Ogilvy executive creative director noticed that everybody in advertising referred to the agency just as “Ogilvy” for short (just as everybody on Wall Street referred to Merrill Lynch as “Merrill”) and felt inspired by this to do a whole new corporate identity thing. The wonderful old ampersand between Ogilvy & Mather vanished, as did, at long last, the late Mr. Mather, leaving only Ogilvy and his signature as the new logo and agency name.

        Be thankful. The agency could have been renamed “Sorrell.”

        -Peter Hochstein

        P.S.My dermatologist’s office on East 68th street is only a few doors down, in the same building, from what I think is your husband’s office. Every time I go to the dermatologist to have some icky and unwelcome thing that’s growing on me frozen off, I think of you. This is not good. In time, I may come to associate you with a stainless steel bottle of liquid nitrogen.

        • Omigoodness! It is SO good to hear from you, Mr. H! I remember you with incredible fondness. Did you gather some of us “strays” together for Thanksgiving chez vous one year? If it wasn’t you, it certainly could have been. Thank you for the fascinating (no, I am not kidding) explanation of the “Mather”. I honestly had not heard of the “Crowther”. You really must find the secret to eternal life, because I think you must be the Only Person Alive who knows about Mr. C. Oh — before I forget: You should stop in to Wayne’s office some time, either on your way or on your way home from your Derm Guy. His waiting room is a virtual Ogilvy Reunion most days. He “sees” all the greats (first names only, for privacy reasons): Bob, Nancy, Creina, Annie, Tom, and so on and so forth.

  5. I was there that day! But I have no memory of all the sugary food items that greeted us. I was probably late, as per usual. I loved that you said “Veronica” (as in Nash). Then “O’Donnell” made a cameo. What was her name? I SO remember her face. Loved starting my day with your wit and a look back into my life – and yours! xoxoxo

    • Hi Lisa! It’s probably just as well that you have no memory of the sugary food! Yes, Veronica Nash is ‘Veronica’. I recently got back in touch with her and, dammit, she looks JUST THE SAME. ‘O’Donnell’ was another ‘Alice’ — the only other ‘Alice’ (besides my Gramma) that I knew at the time. Thanks for your comment; so glad we could start the day together!

  6. Jim Nolan

    Great piece, Alice! I remember moving into that place. It was a strange neighborhood, but soon the Soupman opened up nearby. And that place was amazing until it got famous and the lines stretched even longer than before.

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