Adland Lore

Pantene, Queen of the Desert

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‘The Mojave was hot; the Best Western was not’

Every time I’ve considered whining about the heat this particularly-hot Northeastern Summer, I remind myself of the August I spent shooting a Pantene commercial smack-dab in the middle of the Mojave Desert.

I can hear you now: ‘Deserts aren’t so bad; after all, it’s not the heat, it’s the humidity‘. Well, let me tell you — and this is coming from a girl who grew up near St. Louis, where hapless souls from the British Foreign Service got hazardous duty pay on account of the steamy summers — ‘Uh-uh, in the desert, my friends, it most definitely is the heat.’

Okay, you’re probably wondering Why On Earth anyone would shoot a shampoo commercial in the middle of the Mojave Desert at all, much less in August.

Well, let me digress a moment to tell you that shooting hair is notoriously tricky. You get your flyaways, your frizz, your fluffy nimbus (nimbi?) When it comes to hair, it truly is a case of ‘it’s the humidity‘. So, if you don’t want humidity (and if you have the good sense the creative gods gave you) you shoot the darned stuff in a studio. Or you drag everyone — director, cameramen, gaffers, PAs, craft services, creatives, models, and even the clients — to the Mojave Desert. Continue reading

General Foods, we salute you

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‘Drinking the Kool-Aid (and Country Time) in the 80s’

Those of us who worked on the General Foods account at Ogilvy used to kid around a lot (big surprise; see ‘Short Men and Flat-Chested Women’ for evidence). We used to say that nothing General Foods made was really a ‘food’. You know, something that could actually sustain life. If you were stranded on a desert island with only GF products to eat, you would, basically, starve.

That’s because everything made by General Foods (or GF as it was fondly known around the shop) was actually a powder. A powder that you stirred into water (Kool-Aid, Tang, Country Time Lemonade-Flavor Drink Mix), brewed with water (Maxwell House Coffee), shook up with meat (Shake ‘n Bake), or mixed with other assorted stuff (Good Seasons Salad Dressing Mix). I don’t mention Jello here, even though it was in fact made by GF, because it (and Bill Cosby) were Y&R’s problem, er product.

My first Ogilvy commercial was one for Shake ‘n Bake. This was in the early 80s, so it actually did not use the famous ‘and I helped’ line. Nope, I got to do commercials with this spokesperson called Pete the Butcher. The 80s were replete with spokespersons: Cora (Margaret Hamilton, who was the Bad Witch in the Wizard of Oz) for Maxwell House, Grandpa for Country Time. And those were just some of the Ogilvy GF spokespeople. (Don’t forget Bill Cosby for Jello; as if you could.)

Here’s a typical example of a Shake ‘n Bake Pete the Butcher spot that I found. I’m not sure if I did this one or not. That tells you something right there, I’m afraid. Continue reading

Around the World in 80 Shoots

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‘Part One: Have script, will travel’

Remember ‘Rosemary’s Baby?’ Of course you do. Remember that scene where Roman and Minnie Castevet, Rosemary’s creepy-nice Dakota neighbors who are really (spoiler alert!) witches, invite Rosemary and Guy over for cocktails?

Well, Roman (nice naming job there, Roman Polanski) gets to talking about his travels: ‘Name a place! Go ahead, any place.’

So Guy gamely goes, ‘Dubrovnik (or someplace like that)’ To which Roman says ‘Ah, Dubrovnik! Wonderful place. I’ve been there.’

Roman bragging about his travels to poor ole gullible Rosemary and Guy

Hey, Roman. I’ve been where you’ve been. But on Somebody Else’s nickel

Well, hah! Name a place, and chances are not only have I been there, I didn’t spend a dime of my own money to go. In fact, I was paid to go there!

Welcome to yet another wonderful thing about the wonderful world of advertising. At least, when I was in it. We used to travel all over the darned world shooting commercials. Everywhere!

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The most fun you can have with your clothes on

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‘More Ad Biz Fun, on the Left Coast this time’

I usually try to mix things up a bit, topic-wise. But somehow I couldn’t get psyched for a riff on Tax Day. So, since people seemed to get a kick out of my Mad Men critique, I thought I’d mine my Ad Biz memories for more material. When you’re on a roll, you’re (ahem) on a roll.

This one is about going on ‘Shoots’. Where you’d fly to some nice warm location, say Los Angeles, and film, i.e. ‘shoot’, a television commercial. I’m pretty sure that this still occurs. Some people at the agency where I am freelancing right this very minute, in fact, just went on a ‘shoot’ in ‘LA’.

But I’m thinking they probably didn’t stay at the Beverly Hills Hotel and nibble raspberries poolside while pretending not to eye Tom Selleck in his speedo.

Tom ordering more raspberries while ignoring the eyes of the creative types in the next cabana

Oh, and we used to rent convertibles and drive down Sunset Boulevard to watch the (yup) sunset. And eat in really expensive trendy restaurants. All courtesy American Express or Country Time or Hershey, or whoever the client was at the time. Trust me, the clients weren’t complaining. They were totally in on it. And in their bathing suits, in the next cabana, also pretending not to eye Tom Selleck. Continue reading

Short men and flat-chested women

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‘Mad Men, Memories, and Me’

What a quandary Sunday night! Two hot shows in competing TV time slots. Do I watch the one with the bloodthirsty power plays, the deadly palace intrigue, the dangerous illicit sex, the fabulous period costumes, the one where women lose their heads over the charismatic moody king?

Or do I watch Wolf Hall?

Through the miracle of modern technology (well, um, DirectTV), I actually got to watch them both. Even though they are, essentially, the same deal. TV-wise, anyway:

Mid-Century Lust (for sex, power, clothes), 16th-Century Edition

Saga of sex and power, with great clothes. 16th-Century Edition

Mid-Century Lust (for sex, power, clothes), 20th-Century Edition

Saga of sex and power, with great clothes. 20th-Century Edition

Now, as much as I’m sure you’re dying to hear my views on Hilary Mantel and Henry the VIII, it’s nah, not today. Let’s talk about Mad Men.

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The (One) Time I went topless

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‘A tale of balmier climes and steamier times’

No. There is no photographic evidence. (She said, breathing a sigh of relief.) But once upon a time, I did go topless. It was at a Club Med. A French Club Med, I feel compelled to add. And it was back in the ’80s, when people did things like that. Or at least did things like that when they went to a French Club Med.

I’m reminded of this story because we New Yorkers have been frozen fast during the Third Coldest February on Record. Now we’re well into the second week of March and the beach here still looks like this:

Contrast this beach shot with the one at the top of this post. Snow castles, anyone?

Indian Wells Beach last weekend. A March weekend, people. Snow castles, anyone?

Anyway, back to the ’80s. And Club Med. Whatever you may think of Club Med now (if you think of Club Med at all), Back Then it was considered quite the racy venue for a vacation.

At Club Med, money was forbidden (pop beads were used at the bar), mixing of guests and (sexy) staff was encouraged (a ‘crazy signs’ song, wacky precursor to the Macarena, was performed at random times by any and everyone) and clothes (or tops anyway) were optional.

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In outer space, no one can hear you scrinch

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‘On Misophonia, Hyperosmia, and other fun syndromes’

God bless the New York Times. In just one issue (yesterday’s) there were articles about annoying noises driving people nuts, kids developing allergies because their parents didn’t feed them nuts, and one about couples married over 65 years having more sex than younger couples. Which is probably driving researchers nuts.

Now, these are all topics dear to my heart. But I feel I just have to start with the Noise Thing.

As one says when one is diagnosed with Misophonia, 'at least I am not alone'

As one says when one is diagnosed with Misophonia, ‘at least I am not alone’

It seems that researchers have identified a syndrome called Misophonia (‘hatred of sound’), which means, basically, that certain ‘selective sounds’ drive certain people, um, batty. The Times specifically mentions lip smacking, swallowing and ‘breathing sounds’. Don’t you just love that this is a ‘syndrome’?

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Effing Puppy Love

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‘Puppies and horsies and swearing, oh my!’

Ah, the Super Bowl! When two great foes battle it out for the prize. No, not that big honkin’ trophy. I’m talking about the TV remote.

See, The Dude and I record the darn thing, then spend the whole time wrestling over what to fast-forward: the football stuff (Me: ‘Is this the game with the pointy orange ball?’) or the commercials (Dude: ‘Who the hell is Mindy Kaling?’)

This cartoon, by the amazing Michael Maslin, from the incredible New Yorker, seems to sum things up nicely:

Michael Maslin, from the New Yorker. My sentiments exactly.

So We Whitmores usually end up wasting precious time rewinding and restarting, not to mention spatting. Thank goodness for the internet, where I can go to watch my favorites in peace.

Now, as for my faves, I’m not going to go into a whole ranking analysis of all that went on, commercial-break-wise this year. (Except to remark that I would have loved to have been in the room when that foot fungus spot was presented: ‘See, we’re going to put a football helmet on this big toe…’)

Instead, I’m going to give you more of what we all really want to see. That puppy, dammit. In case you’re a real Luddite and haven’t met this super-cute guy yet. Or (like me) you just can’t get enough, here he is again, in this year’s spot, ‘Lost Dog’: Continue reading

‘My head feels funny’

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‘The Suit with the Tyrolean hat’

So. Does anybody else out there get the Sunday-Night Blues? Well, I certainly do. Guess it’s a holdover from those Omigosh-I-Haven’t-Done-My-Homework-Yet Days. This particular Sunday it means my Weekly Post is staring me in the face. But I did think of a good story, just now. Whew.

It’s one from my Golden Olden Days of Advertising. And it’s about an Account Guy and his hat.

See, back then there were (basically) two kinds of people: the Creative People, who were the writers and art directors (and producers and music people and many talented others, but for the purposes of this story I am limiting this to writers and art directors), and the Account Guys, who were the men and women (though usually men) who worked with the clients in mysterious ways that involved Business.

You could tell the Creative People and the Account Guys apart easily enough. The Account Guys usually looked really serious, and wore suits. So we called them, affectionately enough, the Suits. The Creative People, both male and female varieties, wore jeans and leather and tee-shirts and much longer hair. And, (if you were female and a Creative) sometimes very short skirts with tights.

I take it back. Creatives sometimes wore suits. I once wore a Chanel Suit (thrift shop, but still) with Converse sneakers to a Big Job Interview. (I didn’t have time to change into the heels I’d stowed in my bag; I got the job. Maybe the low-tops clinched the deal.) But most of the time, if you were wearing a suit, you were the one carrying the bags and driving the car to the client meeting. (Er, conducting Important Business with the Client).

Well, back to the hat. Continue reading

Take a letter, Miss Henry

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‘How a rubber chicken got me to New York’

Today is a big day here in Lutheranliar Land. Not only does The Child start her new job as a software engineer at this cool company in Boston called Kensho. (She told me it was okay to tell you, so read more about it here). But it was also on a Monday in October — the 22nd of October in a year long ago — that Yours Truly started a new job in a new city. As a copywriter at Ogilvy & Mather in New York.

I’ll leave it to The Child to tell you of her path to Software Success. Since this is my blog, I get to tell you my story. I will spare you the stuff about how I got interested in advertising in the first place. (Though I may eventually run short of blog material and decide to mine that vein.)

So let’s fast-forward to Kansas City, Missouri. Where I am doing pretty nicely, thank you very much, as a copywriter at a fair-to-middling agency writing ads for Safeway, Phillips Petroleum, and Fleishmann’s Yeast. Heady times. I had gotten to that stage, career-wise, where Continue reading