‘The Mojave was hot; the Best Western was not’
Every time I’ve considered whining about the heat this particularly-hot Northeastern Summer, I remind myself of the August I spent shooting a Pantene commercial smack-dab in the middle of the Mojave Desert.
I can hear you now: ‘Deserts aren’t so bad; after all, it’s not the heat, it’s the humidity‘. Well, let me tell you — and this is coming from a girl who grew up near St. Louis, where hapless souls from the British Foreign Service got hazardous duty pay on account of the steamy summers — ‘Uh-uh, in the desert, my friends, it most definitely is the heat.’
Okay, you’re probably wondering Why On Earth anyone would shoot a shampoo commercial in the middle of the Mojave Desert at all, much less in August.
Well, let me digress a moment to tell you that shooting hair is notoriously tricky. You get your flyaways, your frizz, your fluffy nimbus (nimbi?) When it comes to hair, it truly is a case of ‘it’s the humidity‘. So, if you don’t want humidity (and if you have the good sense the creative gods gave you) you shoot the darned stuff in a studio. Or you drag everyone — director, cameramen, gaffers, PAs, craft services, creatives, models, and even the clients — to the Mojave Desert.