advertising

“Never trust anyone over thirty.”

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‘Unless, perhaps, she is your own daughter’

I’ll always remember my very first Big-Time Ad Biz TV commercial. It was for Q-Tips, and was called “Still My Baby.” I didn’t even try to find it on YouTube, not just because this was ages ago, but because it was a pretty awful commercial.

It featured this mom who has a baby on a changing table and a jealous preschooler sulking alongside. To mollify the older child, she asks her to “help” by handing her a Q-tips Swab. Then Mom reassures the child (a girl, natch) by thanking her and saying, “Such a big girl. But you’re still my baby.”

Here is The Child at sulky older sister age. She is not sulky, though, since she didn’t have a baby sibling to be jealous of

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Location location location

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‘When “zooming” meant jetting off to a shoot in Paris.’

I cheated a little with the photo at the top of this post. Oh, it’s Actual Paris, all right. But this shot of Dude Man strolling oh-so-Gallicly along the Seine was taken on a long-ago vacation, not on a shoot. He did accompany me once on a shoot; it was for Hershey, and it was in London. I looked for photographic evidence, but the envelope labeled “London with Alice for shoot” in our old-fashioned photo stash was, alas, empty.

Here’s London, with The Child this time. Nope, no shoot then either. Tho we did visit some Ad Biz Buddies

But back to zooming around the world on somebody else’s dime to have a simply fabulous time while making a television commercial.

I’ve written previously about how incredibly cool it was to work in advertising back when I was working in advertising. See pretty much any entry under the “Adland Lore” tab, or jump right to “The Most Fun You Can Have With Your Clothes On,” to name just one. Of course, the Biz did have its downside. See “The Naked Boss and the Pussycat Lounge” for a darker view.

Here I am in Africa. I’m “working” on a Huggies commercial

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The time I stole the Vice Presidential couch

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‘From way back when people had actual offices. With actual furniture.’

It’s been ages since most of us have seen the inside of an office. And not just because the Pandemic has had many working folks working virtually.

See, even before The Great Scourge sent office workers scrambling for work-from-home kitchen counter space, actual offices were on the wane.

The Child, complete with laptop and lapdog, at work a couple of years ago in her modern open-plan Boston office. True, she was such a Big Cheese that she had her own space with a door that shut. But the door was glass

I’m talking here about “offices” as not just places where people work, as in “the New York office,” but your very own space at work. A place with four walls and an actual door—where you could shut said door and adjust your slip in complete privacy before settling down at your desk to tackle that Huggies copy.

The Child getting some work done, pandemic-style

Yes, there was a time when even the lowliest copywriter, wet behind the ears and fresh from the Midwest, had an office. The only people who didn’t were the secretaries, who sat outside in the hall. I know this because I was mistaken for a secretary on my first day at Ogilvy. Seated in the hall and handed a sheaf of letters to write, too. (You can read more about this in “Take a Letter, Miss Henry.“) Incidentally, they were indeed called “secretaries;” they even had a “Day” when you brought them flowers.

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I left my heart in San Francisco

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‘And my life between the moon and New York City’

This is a story about how The Child almost didn’t come to be.

I had almost forgotten about her near miss with existence. But, just the other day, my memory was jogged by Her Childness herself when I asked, “Where are you now?”

See, The Child, as you well may know, has taken the concept of working remotely and sort of super-sized it. She and The Beau gave up their apartment, stored their stuff (mainly in my attic), bought an F350 with a BigFoot camper shell, and hit the road.

Trailer Hitch: Child and Beau a few months after the start of their trip — and a few weeks after their engagement

(If you can do it without going all green with pent-up-in-my-darned-house-for-almost-a-year envy you can read about some of their adventures in “Her Personal Truck” and “Deeds of Derring-Don’t.”)

Well. It turns out The Child is in San Francisco. When I heard this, my soul was suddenly filled with longing.

The Traveling Two entering the Golden Gate

I have previously regaled you with the story about how I got myself to New York. (It’s a pretty good yarn called “Take a Letter, Miss Henry.” A rubber chicken is involved.) But I failed to mention in this story that my other very-seriously-considered option was to move to San Francisco.

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Masked and Anonymous

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‘First class service. With a really big smile’

Like most couples in these pandemic times, The Dude and I are spending a lot of time together. Way more time than we used to. Mostly, this is pretty swell.

One of the swellest: going on long hikes together

But (not much, but some) friction arises when we get to talking. I make my living (or used to) with words. So I know a thing or two about their use. Dude Man, while extremely well-educated, has a propensity for the odd word misuse. He’ll use “faux pas,” say, in a sentence like, “I made a real faux pas in my backgammon match.” And then I can’t help myself. I’ll say, “What did you do, burp really loud?”

Then I have to explain that “faux pas” means a social mistake, not a mistake mistake. And he gets all indignant. “That’s the way I’ve always used it!”

Sometimes we bike together too. (Needed something to break up the bickering)

The other day he used “euphemism” wrong. I can’t remember his exact mangled phrase, but our subsequent lively discussion required me to resort to Wikipedia for backup. If you have the time, it’s worth a click to see all the different kinds of “innocuous words or expressions used in place of those that may be found offensive or suggest something unpleasant” there are.

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Nope. It doesn’t rhyme with “squish”

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‘Tasty slips of the tongue, menu edition’

Back in the Seventies, all the cool lunch spots were festooned with macrame and spider plants. Yes, back then we young working people actually left work to go to out to lunch — and not just to grab a pannini or an acai bowl to bring back to eat at our desks.

Me, in my Houlihan’s for lunch days

Nope, about mid-morning we’d run into each other at the water cooler (seriously) or, more likely, the coffee machine (which was a Mr. Coffee we all took turns filling up and turning on) and discuss where to have lunch that day. The Middle-Eastern Place with the really yummy backlava? The Vegetarian Place run by the ashram? Or maybe Arthur Bryant’s Barbecue? Most of the time we’d head to Houlihan’s Old Place.

Note: All of these places were gussied up with macrame and spider plants. (Well, except for Arthur Bryant’s. You shuffled along in line at Arthur Bryant’s and, if you were smart, ordered the barbecued sandwich, which a guy with a missing finger cut in half for you.)

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“I’ve got belts older than you.”

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‘Freelance was such fun. Until it wasn’t’

As you may recall, last week I was all set to share a crabby/funny story about when I was a freelance writer — when, all of a sudden, this happened:

Needless to say, I’m still plenty excited. In fact, so excited I just can’t help treating you to another shot of the Happy Couple.

No one should be allowed to look this all-fired gorgeous on a plane, for heavens’ sakes

All in all, it was a darned exciting week, what with my umpteenth birthday, the afore-mentioned engagement, and the firing of President You-Know-Who (name rhymes with “dump”). There was some sad news, too — the death of Alex Trebeck, the beloved Jeopardy! host. Who was, of course, Canadian. (I say “of course” because I’m convinced, since The Engagement, that all the very best and very nicest men come from Canada.)

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The Back-Up-Plan Beau

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‘I promised to marry him in 5 years — and clean forgot’

So I was swiping through the New York Times the other morning (I get the paper on my iPad while out here in Amagansett, hence the ‘swiping’) and saw a piece in the Modern Love column called “Let’s Meet Again in Five Years”.

Well. I’d barely started reading the darned thing — which is about these college sweethearts who “thought college was too soon for lifelong love, so they scheduled their next date for a little later”, like five years — when these little bells started going off in my head.

Gosh, I remembered all in a rush, there once was a guy, way back when, who made a plan like that with me. Except that it wasn’t a college sweetheart, and we didn’t schedule a date — we agreed to marry each other in five years.

It happened like this.

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Harvey and the grilled half goat head

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‘A practical joke that backfired, bigtime’

The other day the Times ran a story about procrastination. About how when you put things off it’s not really about laziness — it’s about more emotional stuff, like fear of failure.

Gulp. Got me, New York Times. I started writing this blog instead of writing a book. I told myself I actually was writing the book — only story by story instead of all at once. And that when I had enough material, I’d figure out how to magically turn it into an actual book.

Speaking of “material”, I’ve got scads of stories about growing up in the Midcentury Midwest. Check out “You Make a Better Door than a Window”

Well, that was almost five years ago. And I have yet to get my turning-this-stuff-into-a-book act together. I was talking this over with The Dude on our trip up to Boston this past weekend to help The Child celebrate her birthday. Told him I was thinking of shutting down The Blog and focusing on The Book. Then he asked the key question: “Have you run out of stories, then?”

The Child and The Dude duke it out in a game of Birthday Chess

“Oh, I’ll always have stories,” I replied. Like this one. It’s about a very colorful boss I worked with years ago. His name was Harvey. Usually I disguise the names of real figures from my past. But Harvey’s essential, well, Harveyness meant he couldn’t be anything other than “Harvey”.

I don’t have a photo of Harvey, but I do have this one of a bevy of ad beauties who worked for or with him. The pic at the top of this post was taken when he got me a promotion

Harvey was a prominent art director — he and his writer partner came up with the famous “Hilltop” commercial for Coke. The one that goes “I’d like to teach the world to sing in perfect harmony”. He was also, well, quirky. He was from the Bronx and was such a died-in-the-wool New Yorker he made Woody Allen seem like he came from Kansas.

Harvey used phrases like (for a boring TV idea): “I gotta tell ya; it lays there like a lox.” Even more boring? “It’s Wheatena.“ High praise would be: “You took a flower and made it a meadow.” Harvey was so New Yorky, he once got a ticket in LA for jaywalking.

Speaking of LA, this was back when working in advertising was really fun. So fun, in fact, that I have a story titled “The Most Fun You Can Have With Your Clothes On”, which you can read when you’re done with this one. (Or in my book, if I ever figure out how to make it happen.)

Me, back in those Fun Days. The shirt is from a studio in LA. Yes, I am wearing it tucked into sweatpants

Yes, I have a zillion LA Ad Stories. Like “Eenie Meanie, Chili Beanie, the Spirits Are About to Speak”. Oh, and one that everyone seems to get a kick out of is a tale of Ad Revenge called “Karl Malden’s Nose”.

But today’s story takes place in New York. As I mentioned, advertising was way fun way back then. It still might be, I suppose, if you enjoy open-plan offices and working all weekend on internet banner ads. But I digress.

One of the Fun Things we did was have Group Dinners. That’s when our Creative Group would eat out in some fun restaurant and our Creative Director Boss (in this case, Harvey) would pick up the tab.

Harvey was treating us to dinner somewhere in Little Italy — I’ve wracked my brain trying to remember the name of the place; Perugia maybe? — anyway, we were in this restaurant with a linoleum floor and big long communal tables and waiters who didn’t speak English.

We’re going around the table, placing our orders. There were about a dozen of us, including these two guys, Shap and Gruen, a great art director/writer team and also very funny. (Yup, those are also their real names, because why not?) Anyway, Shap and Gruen decided to play a joke on Harvey.

While everyone was talking and laughing and carrying on, Ad-Fun-Style, S and G surreptitiously ordered Harvey a grilled half goat head.

Well. We continue to talk and laugh and carry on, and pretty soon this waiter brings over an honest-to-god half goat head plopped on a big ole plate. It looks like someone sliced this poor goat’s head right down the middle and, well, grilled it — eyes, tongue, nose, the whole (well, half) darned thing. And it looked like it because that’s what somebody actually did, darn it. Grilled a half goat head.

Shap and Gruen are seated on either side of Harvey and they’re thinking this is pretty funny when Harvey goes, “Capozelle! My favorite!”

He then proceeds to eat said Capozelle, enjoying it lustily while offering choice tidbits to his neighbors Shap and Gruen. “Here, try the eye — it’s the best part!”

I guess you could say that Harvey, um, got their goat.

And that maybe I should leave this one out of The Book.

New York City. March 2019

“Is that for me?”

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‘A post about knitting, of all things’

What with Holiday Nonsense and all, my stats’ll probably be in the basement this week anyway, so what the heck — I’ll write about knitting.

Yes, knitting.

Knitting is actually a rather comfy cozy thing to do, especially when it’s cold out and you’re sitting in front of a roaring fire.

Somebody enjoying a roaring fire while not knitting

But I’ve also done my share of knitting elsewhere. I used to do a lot of it on TV commercial shoots. See, on shoots they have this thing called “craft services”, which is basically a big ole table loaded with every kind of tempting snack and/or treat you can think of: chips, cheeses, little pastries and sandwiches, candies of all types, including bowls and bowls of M&Ms. Our producer on a Hershey shoot once got in hot water by stocking M&Ms instead of Reese’s Pieces, which was the client’s product. She had to explain that the client on that particular Hershey shoot had requested the M&Ms. Continue reading