‘Doing business in New York, the old-fashioned way.’
Two talented Ogilvy friends of mine came up with this great tagline for an investment firm back before investment firms all started to go belly-up. It was: ‘At Smith-Barney, we make money the old-fashioned way. We earn it.’ And let me tell you, we Ad Girls back then had to earn our money too. And I don’t mean just by writing great copy. We had to be smart enough, and deft enough, to deal with all kinds of stuff that (most of) the guys didn’t have to.
Let me give you an example. This was when I was still living in the Midwest and working at what was then the largest ad agency in Kansas City. Now, before you scoff, this was actually a pretty great job. For one thing, I worked on an account that was based in New York. Which meant that I got to go on business trips paid for by Somebody Else, and stay in that classy hotel pictured at the top of this post. It’s the St. Moritz, and it’s still there, right on (sigh) Central Park South. (I’ve heard from Colleagues Still in the Biz that now you’re not only expected to stay at a Motel 6 when on a business trip, but to share a room — sometimes with the client.)