‘Gramma Peterson loved this one’

My just-completed jury duty reminds me of my days of going on commercial shoots. You know, scores of random people thrown together for long stretches of downtime and boredom, interrupted by bursts of furious activity.

One thing you were sure to get out of a commercial shoot, though: a great story. Not always the story you went out to shoot, but a great story nonetheless.

Here’s one of my favorites.

I was working with my boss, a great art director and native New Yorker who shall remain nameless. Though if you were active in the business Back In The Day, you may recognize him in the picture above. (Hint: he’s not the one in the blue glasses; that’s me. I guess blue glasses and I go back awhile.)

Anyway. For those of you who don’t know, Continue reading