‘I wonder what little Harry Houdini’s answer was.’

Way back when the earth’s crust was cooling and I was a youngster, there was a show on local TV called “Texas Bruce.”

The full name was “The Wranglers’ Club with Texas Bruce.” Texas Bruce showed cartoons and did silly jokes and suchlike, and had a whole peanut gallery of kids (The Wranglers) on hand. I remember that his sign-off was “Hasta la vista, mis caballeros,” a phrase whose meaning, of course, was a mystery to us Clinton County kids. We gathered it was something like “good-bye,” since Texas Bruce would be waving while he said it.

Anyway. One of his “bits” every show was to ask the boys and girls in his studio audience what they wanted to be when they grew up.

So glad Dude Man did not grow up to be a snake charmer. Tho he is a charmer

The TV station was in St. Louis, which was then — and still is — a very Catholic town. How Catholic? Well, when “Hair” played St. Louis, they had to cut the nude scene.

So. Texas Bruce would be going down the rows of Cub Scout-outfitted boys and Brownie-dressed girls asking, “What do you want to be when you grow up?” To which they’d answer, “A nun.” “A priest.” “A nun. “A priest.” “A priest.” “A nun.” Honestly, I’d say at least 70% of every audience answered “priest” or “nun.” Which led one to worry about population trends for the greater metropolitan St. Louis area.

What does this have to do with Harry Houdini? Well. I used to work on the Kimberly-Clark account at Ogilvy. In fact, I’ve written about this before in a rather amusing piece titled “Hoohah Time is Story Time.” In that story I mention, among other things, that on client trips to Appleton, Wisconsin (KC’s headquarters), we Ogilvyites would stay at the Paper Valley Hotel. (There was no valley anywhere near, but they did make paper there.)

Speaking of Kimberly-Clark, Huggies had a campaign with babies acting out future careers. Here’s The Child as a magician. Which she sort of is

The Paper Valley was one of those hotels where they put little paper tent thingies everywhere: one to tell you to reuse your towels, one with the TV channels on it, one to tell you not to smoke, and so on. (I guess, being a paper-making town, the hotel got a deal on these.) And there was one with famous Appletonians. No kidding. There are famous people from Appleton. Edna Ferber. Willem Defoe (really!). And my fave, Harry Houdini.

Houdini was such an Appletonian that he claimed to have been born in Appleton when he was really born in Hungary. Appleton Street was renamed in his honor, and there was a Houdini Historic Center I’ve been to because Ogilvy hosted one of their Christmas parties there for the Kimberly-Clark clients. (Since then they’ve changed the museum name, maybe because they’ve added some exhibits on Senator Joe McCarthy. Who was also an Appleton boy.)

God forbid you should ask little Teddy what he wanted to be when he grew up. Other than a U of Washington Husky, that is

Side note: I always wondered why we hosted the KC Christmas parties in Appleton instead of New York City. Maybe the clients didn’t like to travel? Or maybe they just didn’t like to travel to New York. I distinctly remember one rare occasion when a KC client came to New York for a meeting and asked if we could have “breakfast at Tiffany’s.”

But back to those Paper Valley business trips. I would sometimes gaze at the Harry Houdini paper tent thingie and muse about what would happen if Texas Bruce asked little Harry, “What do you want to be when you grow up?” Would he answer, “I’d like to be bound with chains and dropped to the bottom of a river”?

Grown-up Harry realizes his childhood dream

I’m pretty sure he wouldn’t say “a priest.” But that’s probably because his father was a rabbi.

New York City. May 2022